Cosmetic packaging color design positioning

Cosmetic packaging color design positioning
Color design of cosmetic packaging. In general, due to differences in cultural backgrounds and social roles, people's preferences for color are not the same, and the same color has different effects in different people's eyes. Men like strong, solid, warm colors, and women prefer elegant, soft, lyrical shades. Young children generally like red and yellow; children like red, blue, green and yellow; young people love red, blue and green; middle-aged and old people like green, purple and blue. For cosmetic packaging color, it can be analyzed from the following aspects: colors and ages are different, consumers have different aspects of understanding of surrounding things and their attitudes towards life. They also have different psychological feelings for color. Therefore, consumers of different ages have their own perceptions and feelings about colors. Therefore, we must first consider this issue when designing cosmetics packaging.
Johannes Eden, the modern design master, once said that only when contrasted with black would the red express the enthusiasm of its most powerful unconquerable superman. Color and regional colors are, in a sense, the appearance of commodities. By differentiating consumer groups in different regions and using different colors of cosmetic packaging, it can play a role of icing on the cake. In other words, in addition to factors such as age and gender, the influence of nationality, geographical characteristics, and cultural background must also be taken into consideration in color design. Different countries, nations, and regions have different colors, feelings, and likes and dislikes. As a "world factory" in China, there are a large number of cosmetics sold each year to foreign countries, designers who concentrate on China Makeup Packaging can not impose their own color awareness on others. The same packaging decorative colors can not be freely used in different countries, different time and place. In addition, the use of packaging colors must follow the laws of social development.
Through summing up and summing up, it can be found that Japanese people who pay attention to cleanliness and grace are fond of white, gray, tea, black and green, accounting for more than 70% of their national total. Romantic French people are also fond of blue, so some of the well-known French cosmetics are packaged in different shades of blue. This is because blue is one of the colors of the French flag. Consumers will associate the product with the color of the same national flag as the origin of the product. The earliest famous cosmetics produced in Shanghai are commonly used in red and black. In the public eye, red symbolizes happiness, celebration, warmth, etc. in China, so the red color of homemade cosmetic packaging is often embellished.

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