Make cosmetics glass bottle packaging design
دوشنبه 21 خرداد 1397
10:54
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How to make cosmetics glass bottle packaging design to meet market demand?
Cosmetic Containers Manufacturers specializing in docking all kinds of cosmetics companies, companies, creating exquisite cosmetics, is a collection development, production, sales in one of the industrial glass products manufacturing enterprises. Products from the design, mold, sample, production, Frosting, polishing, spraying, high and low temperature monochrome and multi-color printing, delivery to achieve one-stop service.
Cosmetic glass bottle packaging Women are emotional consumers, often because of a good-looking pattern or logo, can move her. “The design director of a world brand cosmetics company said that the editor of the packaging bottle network in China believes that successful cosmetic bottle design can not only quickly catch the eye of consumers, but also make people perceive the products in the cosmetics bottle, quality, grade and shape. As for the taste, etc., there is an impulse to buy immediately, so the sale of cosmetics, cosmetic bottles is of primary importance.
So how to make cosmetic packaging design to meet market demand? Cosmetic bottle design is to follow certain rules;
1, marketing, cosmetic bottles in the terminal has the role of silent dumpers, packaging sales function to promote the packaging must be considered from the economic, practical and other aspects, on the one hand to design and improve the added value of goods, on the other hand, through the necessary Its design meets people's material and spiritual needs. The packaging design is influenced by the trade design, constantly changing styles, and popular fashion has won consumers' favor.
2, is to be targeted, like 30-year-old and 40-year-old women, there is a significant difference in appreciation of color and pattern (aesthetic);
3. With reference to competing products, after studying their packaging designs, we must establish and reinforce our differences in our own cosmetic bottles.
Without sufficient advertising support for propaganda, there is a certain disadvantage in the city's competitive field. This is a problem faced by many small and medium-sized cosmetics companies. According to Chen Ming, director of marketing for packaging bottles in China, “If you can take advantage of the design of cosmetic bottles, it is wise to start from the cosmetics bottle brand construction. The design of cosmetic bottles is undoubtedly a crucial part of brand building. Many companies are not aware of it."
Cosmetics, especially whitening and nourishing cosmetics, contain a lot of nutrients like foods, but they are extremely vulnerable to oxidation. This puts high demands on the tightness of the packaging and the barrier of the glass bottles is undoubtedly better than that of plastic bottles in protecting the contents. In addition, it has high barrier properties to gases and also makes glass bottles become package materials such as perfumes that are volatile and easily lose fragrance products.
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